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SERA HELSINKI STORY : PART II

Every rug is unique. All sheep are different in colour and every weaver works in a different way so there are no two identical rugs.

The unique wool process and thread making The thread in Sera Helsinki rugs is very unique. All thread is handmade, it has not been chemically or in any other way dyed, all colors are natural sheep's wool colors. This makes the thread ecological and nature friendly. Sheep fleece comes in three colors; black, white and brown. The different thread colours are achieved by mixing the natural wool colors. For example grey comes by mixing black and white. This makes all the carpets unique as the colors vary slightly from thread to thread and carpet to carpet.


The chart below details the 5 phases of the thread-making process:

Sera Helsinki all natural pure wool rugs with no dyes or chemicals, hand made luxury for the living room, dining room or bedroom.

Spinning Empowerment The wool thread is entirely handmade without any electricity or machines. Ethiopian sheep fleece comes in three colors: black, white, and brown. The highland sheep vary in color, making all our products unique as the color changes from thread to thread and rug to rug. Wool is never chemically treated, colored, or bleached; all the colors are natural lambswool colors.

Traditionally handcrafted materials are essential for SERA HELSINKI’s designs, making each rug unique and charming. Our wool thread is handmade by using ancient traditions in the highlands of Ethiopia. These villages are rural and very poor. Spinning is often a side income, making it possible to raise artisans and their families above extreme poverty.
Sera Helsinki all natural pure wool rugs with no dyes or chemicals, hand made luxury for the living room, dining room or bedroom.

Enabling the disabled Thread-spinning is excellent from a disability perspective as it can be accomplished with many injuries. Besides, a spinner can make thread from their home, and it does not require moving in inaccessible environments. Simultaneously, a disabled mother can combine working and watching over children while spinning. One spinner spins about 0.5 kilograms of wool yarn a day.


Having a disability is strongly stigmatized in Ethiopia, often persons with disabilities hide in their homes and are excluded from their communities. By visiting door to door in the villages to hire and train persons with disabilities, Sera Helsinki now has over 300 spinners in training and working to create wool thread. The goal is to enable these members to be part of their communities, educate them to understand their human rights and provide an income.


The production chain of SERA HELSINKI products is fully transparent from the beginning to the end. From the origin of the natural and organic materials, to the whole production process from sheep-herding to thread-spinning and rug-weaving. Customers receive videos and signed thank you card from the artisans to share their very own rug’s crafting process to prove this.

Sera Helsinki all natural pure wool rugs with no dyes or chemicals, hand made luxury for the living room, dining room or bedroom.




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